diff --git a/cli/cli.zig b/cli/cli.zig
index ca62b78..8171e78 100644
--- a/cli/cli.zig
+++ b/cli/cli.zig
@@ -4,6 +4,7 @@ const init = @import("commands/init.zig");
 const update = @import("commands/update.zig");
 const generate = @import("commands/generate.zig");
 const server = @import("commands/server.zig");
+const bundle = @import("commands/bundle.zig");
 
 const Options = struct {
     help: bool = false,
@@ -19,6 +20,7 @@ const Options = struct {
             .update = "Update current project to latest version of Jetzig",
             .generate = "Generate scaffolding",
             .server = "Run a development server",
+            .bundle = "Create a deployment bundle",
             .help = "Print help and exit",
         },
     };
@@ -29,8 +31,10 @@ const Verb = union(enum) {
     update: update.Options,
     generate: generate.Options,
     server: server.Options,
+    bundle: bundle.Options,
     g: generate.Options,
     s: server.Options,
+    b: bundle.Options,
 };
 
 /// Main entrypoint for `jetzig` executable. Parses command line args and generates a new
@@ -52,7 +56,7 @@ pub fn main() !void {
         }
     };
 
-    if (options.options.help or options.verb == null) {
+    if ((!options.options.help and options.verb == null) or (options.options.help and options.verb == null)) {
         try args.printHelp(Options, "jetzig", writer);
         try writer.writeAll(
             \\
@@ -62,6 +66,7 @@ pub fn main() !void {
             \\  update       Update current project to latest version of Jetzig.
             \\  generate     Generate scaffolding.
             \\  server       Run a development server.
+            \\  bundle       Create a deployment bundle.
             \\
             \\ Pass --help to any command for more information, e.g. `jetzig init --help`
             \\
@@ -100,6 +105,13 @@ fn run(allocator: std.mem.Allocator, options: args.ParseArgsResult(Options, Verb
                 options.positionals,
                 .{ .help = options.options.help },
             ),
+            .b, .bundle => |opts| bundle.run(
+                allocator,
+                opts,
+                writer,
+                options.positionals,
+                .{ .help = options.options.help },
+            ),
         };
     }
 }
diff --git a/cli/commands/bundle.zig b/cli/commands/bundle.zig
new file mode 100644
index 0000000..7435a7e
--- /dev/null
+++ b/cli/commands/bundle.zig
@@ -0,0 +1,139 @@
+const std = @import("std");
+const builtin = @import("builtin");
+
+const args = @import("args");
+
+const util = @import("../util.zig");
+
+/// Command line options for the `bundle` command.
+pub const Options = struct {
+    optimize: enum { Debug, ReleaseFast, ReleaseSmall } = .ReleaseFast,
+    arch: enum { x86_64, aarch64, default } = .default,
+    os: enum { linux, macos, windows, default } = .default,
+
+    pub const meta = .{
+        .full_text =
+        \\Creates a deployment bundle.
+        \\
+        \\On Windows, `tar.exe` is used to generate a `.zip` file.
+        \\
+        \\On other operating systems, `tar` is used to generate a `.tar.gz` file.
+        \\
+        \\The deployment bundle contains a compiled executable with the `public/` and `static/`
+        \\directories included. This bundle can be copied to a deployment server, unpacked, and
+        \\launched in place.
+        ,
+        .option_docs = .{
+            .optimize = "Set optimization level, must be one of { Debug, ReleaseFast, ReleaseSmall } (default: ReleaseFast)",
+            .arch = "Set build target CPU architecture, must be one of { x86_64, aarch64 } (default: Current CPU arch)",
+            .os = "Set build target operating system, must be one of { linux, macos, windows } (default: Current OS)",
+        },
+    };
+};
+
+/// Run the deployment bundle generator. Create an archive containing the Jetzig executable,
+/// with `public/` and `static/` directories.
+pub fn run(
+    allocator: std.mem.Allocator,
+    options: Options,
+    writer: anytype,
+    positionals: [][]const u8,
+    other_options: struct { help: bool },
+) !void {
+    _ = positionals;
+    if (other_options.help) {
+        try args.printHelp(Options, "jetzig bundle", writer);
+        return;
+    }
+
+    std.debug.print("Compiling bundle...\n", .{});
+    var cwd = try util.detectJetzigProjectDir();
+    defer cwd.close();
+
+    const path = try cwd.realpathAlloc(allocator, ".");
+    defer allocator.free(path);
+
+    if (try util.locateExecutable(allocator, cwd, .{ .relative = true })) |executable| {
+        defer allocator.free(executable);
+
+        var tar_argv = std.ArrayList([]const u8).init(allocator);
+        defer tar_argv.deinit();
+
+        var install_argv = std.ArrayList([]const u8).init(allocator);
+        defer install_argv.deinit();
+
+        try install_argv.appendSlice(&[_][]const u8{ "zig", "build" });
+
+        switch (builtin.os.tag) {
+            .windows => try tar_argv.appendSlice(&[_][]const u8{
+                "tar.exe",
+                "-a",
+                "-c",
+                "-f",
+                "bundle.zip",
+                executable,
+            }),
+            else => try tar_argv.appendSlice(&[_][]const u8{
+                "tar",
+                "--transform=s,^,jetzig/,",
+                "--transform=s,^jetzig/zig-out/bin/,jetzig/,",
+                "-zcf",
+                "bundle.tar.gz",
+                executable,
+            }),
+        }
+
+        switch (options.optimize) {
+            .ReleaseFast => try install_argv.append("-Doptimize=ReleaseFast"),
+            .ReleaseSmall => try install_argv.append("-Doptimize=ReleaseSmall"),
+            .Debug => try install_argv.append("-Doptimize=Debug"),
+        }
+
+        var target_buf = std.ArrayList([]const u8).init(allocator);
+        defer target_buf.deinit();
+
+        try target_buf.append("-Dtarget=");
+        switch (options.arch) {
+            .x86_64 => try target_buf.append("x86_64"),
+            .aarch64 => try target_buf.append("aarch64"),
+            .default => try target_buf.append(@tagName(builtin.cpu.arch)),
+        }
+
+        try target_buf.append("-");
+
+        switch (options.os) {
+            .linux => try target_buf.append("linux"),
+            .macos => try target_buf.append("macos"),
+            .windows => try target_buf.append("windows"),
+            .default => try target_buf.append(@tagName(builtin.os.tag)),
+        }
+
+        const target = try std.mem.concat(allocator, u8, target_buf.items);
+        defer allocator.free(target);
+
+        try install_argv.append(target);
+        try install_argv.append("install");
+
+        var public_dir: ?std.fs.Dir = cwd.openDir("public", .{}) catch null;
+        defer if (public_dir) |*dir| dir.close();
+
+        var static_dir: ?std.fs.Dir = cwd.openDir("static", .{}) catch null;
+        defer if (static_dir) |*dir| dir.close();
+
+        if (public_dir != null) try tar_argv.append("public");
+        if (static_dir != null) try tar_argv.append("static");
+
+        try util.runCommand(allocator, path, install_argv.items);
+        try util.runCommand(allocator, path, tar_argv.items);
+
+        switch (builtin.os.tag) {
+            .windows => std.debug.print("Bundle `bundle.zip` generated successfully.", .{}),
+            else => std.debug.print("Bundle `bundle.tar.gz` generated successfully.", .{}),
+        }
+        util.printSuccess();
+    } else {
+        std.debug.print("Unable to locate compiled executable. Exiting.", .{});
+        util.printFailure();
+        std.os.exit(1);
+    }
+}
diff --git a/cli/commands/server.zig b/cli/commands/server.zig
index 2e01e43..f38aca7 100644
--- a/cli/commands/server.zig
+++ b/cli/commands/server.zig
@@ -1,11 +1,12 @@
 const std = @import("std");
+
 const args = @import("args");
+
 const util = @import("../util.zig");
-const builtin = @import("builtin");
 
 pub const watch_changes_pause_duration = 1 * 1000 * 1000 * 1000;
 
-/// Command line options for the `update` command.
+/// Command line options for the `server` command.
 pub const Options = struct {
     reload: bool = true,
 
@@ -68,7 +69,7 @@ pub fn run(
             &[_][]const u8{ "zig", "build", "-Djetzig_runner=true", "install" },
         );
 
-        const exe_path = try locateExecutable(allocator, cwd);
+        const exe_path = try util.locateExecutable(allocator, cwd, .{});
         if (exe_path == null) {
             std.debug.print("Unable to locate compiled executable. Exiting.\n", .{});
             std.os.exit(1);
@@ -137,34 +138,3 @@ fn totalMtime(allocator: std.mem.Allocator, cwd: std.fs.Dir, sub_path: []const u
 
     return sum;
 }
-
-fn locateExecutable(allocator: std.mem.Allocator, dir: std.fs.Dir) !?[]const u8 {
-    const file = dir.openFile(".jetzig", .{}) catch |err| {
-        switch (err) {
-            error.FileNotFound => return null,
-            else => return err,
-        }
-    };
-    const content = try file.readToEndAlloc(allocator, 1024);
-    defer allocator.free(content);
-
-    const exe_name = util.strip(content);
-    const suffix = if (builtin.os.tag == .windows) ".exe" else "";
-    const full_name = try std.mem.concat(allocator, u8, &[_][]const u8{ exe_name, suffix });
-    defer allocator.free(full_name);
-
-    // XXX: Will fail if user sets a custom install path.
-    var bin_dir = try dir.openDir("zig-out/bin", .{ .iterate = true });
-    defer bin_dir.close();
-
-    var walker = try bin_dir.walk(allocator);
-    defer walker.deinit();
-
-    while (try walker.next()) |entry| {
-        if (entry.kind == .file and std.mem.eql(u8, entry.path, full_name)) {
-            return try bin_dir.realpathAlloc(allocator, entry.path);
-        }
-    }
-
-    return null;
-}
diff --git a/cli/util.zig b/cli/util.zig
index 2350911..9ff49d9 100644
--- a/cli/util.zig
+++ b/cli/util.zig
@@ -1,4 +1,5 @@
 const std = @import("std");
+const builtin = @import("builtin");
 
 /// Decode a base64 string, used for parsing out build artifacts generated by the CLI program's
 /// build.zig which are stored in the executable as a module.
@@ -167,3 +168,43 @@ pub fn githubUrl(allocator: std.mem.Allocator) ![]const u8 {
         },
     );
 }
+
+/// Attempt to locate the main application executable in `zig-out/bin/`
+pub fn locateExecutable(
+    allocator: std.mem.Allocator,
+    dir: std.fs.Dir,
+    options: struct { relative: bool = false },
+) !?[]const u8 {
+    const file = dir.openFile(".jetzig", .{}) catch |err| {
+        switch (err) {
+            error.FileNotFound => return null,
+            else => return err,
+        }
+    };
+    const content = try file.readToEndAlloc(allocator, 1024);
+    defer allocator.free(content);
+
+    const exe_name = strip(content);
+    const suffix = if (builtin.os.tag == .windows) ".exe" else "";
+    const full_name = try std.mem.concat(allocator, u8, &[_][]const u8{ exe_name, suffix });
+    defer allocator.free(full_name);
+
+    // XXX: Will fail if user sets a custom install path.
+    var bin_dir = try dir.openDir("zig-out/bin", .{ .iterate = true });
+    defer bin_dir.close();
+
+    var walker = try bin_dir.walk(allocator);
+    defer walker.deinit();
+
+    while (try walker.next()) |entry| {
+        if (entry.kind == .file and std.mem.eql(u8, entry.path, full_name)) {
+            if (options.relative) {
+                return try std.fs.path.join(allocator, &[_][]const u8{ "zig-out", "bin", entry.path });
+            } else {
+                return try bin_dir.realpathAlloc(allocator, entry.path);
+            }
+        }
+    }
+
+    return null;
+}